Privacy Policy
MilesGuard is a brand operated by PureHill International Ltd. (“MilesGuard,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information provided to us.
This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit the MilesGuard website, apply for or maintain a dealer account, place an order, communicate with us, or otherwise conduct business with MilesGuard.
Our website is primarily a business-to-business wholesale platform intended for registered dealers and automotive businesses.
1. Information We Collect
We collect information that is reasonably necessary to operate our wholesale business, establish and manage dealer accounts, process orders and provide our products and services.
Dealer and Business Information
When you apply for a dealer account or conduct business with MilesGuard, we may collect information such as:
- Your name
- Business or company name
- Business address
- Billing and shipping addresses
- Email address
- Telephone number
- Business registration information
- Tax or business identification information, where required
- Dealer account username and login information
- Information provided to verify your business or eligibility for wholesale pricing
- Information you voluntarily provide when communicating with us
Because MilesGuard is a wholesale platform, we may request reasonable information or documentation to verify that an applicant is a legitimate business or automotive industry customer before approving a dealer account.
Order and Transaction Information
When you place an order or conduct business with MilesGuard, we may collect and maintain information relating to:
- Products ordered
- Product quantities
- Wholesale pricing
- Order history
- Invoice numbers and invoices
- Amounts invoiced and paid
- Payment method and payment status
- Outstanding balances
- Credits, adjustments and refunds
- Shipping and delivery information
- Pickup information
- Returns and warranty claims
- Customer service inquiries
We use this information to process orders, maintain dealer accounts, provide customer service and meet our accounting, tax and business record-keeping requirements.
2. Payments
MilesGuard does not process or accept online credit card or debit card payments through this website.
Orders placed through our website may be paid using approved payment methods, including Cash on Delivery (COD), Interac e-Transfer, or other payment arrangements approved by MilesGuard.
MilesGuard may maintain information relating to a payment for accounting and transaction purposes, including:
- Amount paid
- Payment method
- Payment date
- Invoice or order number
- Payment status
- Transaction or confirmation reference
- Outstanding balance
- Credits, refunds or adjustments
For Interac e-Transfer payments, information associated with the transfer, such as the sender's name, email address, payment amount and transaction reference, may form part of our accounting and transaction records.
MilesGuard does not request or store credit card or debit card numbers through the website.
3. Website and Technical Information
When you visit our website, certain technical information may be collected automatically by our website, hosting provider or related technology services.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Date and time of access
- Referring website
- Website interactions
- Login activity
- Cookies and similar technologies
We may use this information to operate the website, maintain security, diagnose technical issues, improve website functionality and understand how visitors and registered dealers use our website.
4. How We Use Personal Information
MilesGuard may use personal information for purposes including:
- Reviewing dealer account applications
- Verifying businesses and dealer eligibility
- Creating and managing dealer accounts
- Providing access to wholesale pricing
- Processing and fulfilling orders
- Preparing invoices
- Recording and reconciling payments
- Managing account balances
- Arranging shipping, delivery and order pickup
- Communicating about orders and account activity
- Providing customer service
- Managing returns, credits and warranty-related matters
- Maintaining purchase and transaction histories
- Preventing fraud and unauthorized account activity
- Maintaining website and system security
- Improving our website, products and services
- Managing our relationship with dealers
- Maintaining accounting, tax and business records
- Sending product updates, promotions and other business communications where permitted by law
- Complying with legal and regulatory requirements
- Enforcing our Terms and Conditions and other agreements
We will not use personal information for a materially different purpose without obtaining consent where required by applicable law.
5. Consent
Where required by applicable privacy laws, MilesGuard obtains consent for the collection, use and disclosure of personal information.
Consent may be express or implied depending on the circumstances, the nature of the information and applicable legal requirements.
You may withdraw consent to certain uses of your personal information, subject to reasonable notice and any legal or contractual restrictions.
Some information is necessary for us to provide our services. For example, we require certain business, contact, billing and shipping information to establish a dealer account and process orders.
If you withdraw consent to information that is necessary to provide a particular service, we may be unable to continue providing that service.
6. Dealer Accounts
The MilesGuard website is designed primarily for registered dealers and business customers.
Applications for dealer accounts may be reviewed before wholesale access is approved. We may request additional information where reasonably necessary to verify a business or determine eligibility for a wholesale account.
Dealer account holders are responsible for providing accurate and current information.
Account holders are also responsible for maintaining the confidentiality of their usernames, passwords and other account credentials.
If you believe that your account has been accessed or used without authorization, please contact MilesGuard promptly.
7. How We Share Information
MilesGuard does not sell or rent personal information.
We may share information with third parties where reasonably necessary to operate our business, fulfill orders or provide services.
These parties may include:
- Shipping companies and couriers
- Freight carriers
- Warehousing and logistics providers
- Website hosting and technology providers
- E-commerce and website service providers
- Email and communication service providers
- Accounting and bookkeeping service providers
- IT and cybersecurity providers
- Professional advisers, including accountants, lawyers and consultants
- Government, tax, regulatory or law-enforcement authorities where required or permitted by law
We seek to limit the information provided to service providers to what is reasonably necessary for them to perform the applicable service.
Some service providers may process or store information outside Canada. Where this occurs, information may be subject to the laws of the jurisdiction in which it is processed or stored.
8. Cookies and Similar Technologies
The MilesGuard website may use cookies and similar technologies to support website functionality and improve the user experience.
Cookies may be used for purposes such as:
- Keeping registered dealers signed into their accounts
- Maintaining shopping cart information
- Remembering website preferences
- Supporting website functionality
- Understanding website usage
- Improving website performance
- Maintaining website security
- Detecting suspicious or unauthorized activity
Some cookies may be necessary for the website to function properly.
Depending on the services used on our website, third-party technology or analytics providers may also use cookies or similar technologies.
You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website or your dealer account.
9. Email and Marketing Communications
MilesGuard may communicate with registered dealers and customers regarding:
- Orders
- Invoices
- Payments
- Shipping and delivery
- Account activity
- Product availability
- New products
- Tire and lubricant inventory
- Special pricing
- Promotions
- Dealer offers
- Business updates
Where required by applicable law, we will obtain the appropriate consent before sending commercial electronic communications.
Marketing communications will provide an unsubscribe mechanism where required by law.
You may unsubscribe from promotional or marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.
Unsubscribing from marketing communications will not prevent MilesGuard from sending necessary transactional or account-related communications, such as order confirmations, invoices, payment information, shipping updates or important dealer account notices.
10. Shipping and Delivery Information
When an order requires shipping or delivery, we may provide necessary information to the applicable courier, freight carrier, delivery company or logistics provider.
This information may include:
- Customer or business name
- Delivery address
- Contact person's name
- Telephone number
- Email address
- Order or shipment reference
- Information reasonably necessary to complete the delivery
Shipping and logistics providers may process this information in accordance with their own privacy practices and applicable laws.
11. Retention of Information
MilesGuard retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, accounting, tax, contractual and business requirements.
Certain records, including invoices, transaction records, payment information and other business documents, may be retained for longer periods where required for accounting, tax or legal purposes.
When personal information is no longer reasonably required, we may securely delete, destroy or anonymize it, subject to applicable legal requirements.
12. Security
MilesGuard takes reasonable administrative, technical and physical measures designed to protect personal information from unauthorized access, disclosure, misuse, loss, theft, alteration or destruction.
Depending on the nature of the information and systems involved, these measures may include:
- Password-protected dealer accounts
- Access controls
- Secure website connections
- Restricted access to customer and dealer information
- Website and system security measures
- Administrative procedures for handling personal information
No website, electronic communication or information storage system can be guaranteed to be completely secure.
Registered dealers are responsible for keeping their account credentials confidential and should use appropriate precautions when accessing their accounts.
13. Accuracy and Updating Your Information
We make reasonable efforts to maintain accurate and current information where necessary for our business activities.
Registered dealers are responsible for ensuring that the information associated with their account is accurate and up to date, particularly:
- Business information
- Contact information
- Billing address
- Shipping address
- Email address
- Telephone number
Where available, account information may be updated through the dealer account. You may also contact MilesGuard to request corrections.
14. Access to Personal Information
Subject to applicable law, you may request access to personal information that MilesGuard holds about you and request corrections to information that is inaccurate or incomplete.
We may need to verify your identity before responding to an access or correction request.
There may be circumstances in which applicable law permits or requires us to limit or refuse access to certain information. Where applicable, we will handle such requests in accordance with applicable privacy requirements.
15. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
MilesGuard is not responsible for the privacy practices, security, content or operation of third-party websites.
We encourage users to review the privacy policies of third-party websites before providing personal information to them.
16. Information Processed Outside Canada
Some website, hosting, email, technology or other service providers used by MilesGuard may process or store information outside Canada.
When information is processed or stored in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or governmental authorities in accordance with applicable law.
17. Children's Privacy
MilesGuard operates a business-to-business wholesale platform intended for dealers and commercial customers.
Our dealer registration and wholesale purchasing services are not intended for children, and we do not knowingly seek to collect personal information from children through these services.
18. Privacy and Security Incidents
MilesGuard maintains reasonable procedures for responding to privacy and security incidents involving personal information.
If a privacy breach occurs, we will assess the circumstances and take appropriate action. Where required by applicable law, this may include notifying affected individuals and applicable regulatory authorities.
19. Changes to This Privacy Policy
MilesGuard may update this Privacy Policy periodically to reflect changes in our business, website, services, technology or legal requirements.
Where required by law, we may provide additional notice or obtain consent regarding material changes to our privacy practices.
20. Contact Us
If you have questions about this Privacy Policy, our handling of personal information, or would like to request access to or correction of your personal information, please contact:
MilesGuard Operated by PureHill International Ltd.
Brampton, Ontario, Canada
Email: orders@milesguard.ca
Please provide enough information for us to understand and respond to your request.
21. Applicable Privacy Laws
MilesGuard handles personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable, as well as other applicable federal or provincial privacy requirements.
Our privacy practices are intended to reflect principles including accountability, appropriate purposes, consent, limiting collection, limiting use and disclosure, appropriate retention, accuracy, safeguards, openness and individual access.